The first quarter is often about setting the tone for the months ahead. From brand launches and website development to national media placements, industry conferences, and integrated marketing activities, our team has been focused on helping clients elevate their visibility, establish themselves as subject matter experts, and expand their impact. Below are a few highlights of our client work from this year, so far:
Blue Ridge School
Website and Custom Calendar Development
A project that began in 2025, we were proud to complete a new website and fully customized calendar system for Blue Ridge School, an all-boys boarding school in Charlottesville, Virginia.
The new digital platform enhances the school’s online presence while making it easier for students, families, and faculty to stay informed and engaged. A key feature is the tailored calendar system, designed to give multiple audiences seamless access to events, academic schedules, and campus activities.
NBPME
Rebrand and New Website
The National Board of Podiatric Medical Examiners (NBPME), an organization with more than 70 years of history, engaged our team to modernize its brand, digital presence, and operations—alongside the American Podiatric Medical Licensing Examination (APMLE), a related but distinct entity it manages. We led a comprehensive rebrand, website launch, and transition to Google Workspace, establishing clear, differentiated identities for both NBPME and APMLE while maintaining their connection. In parallel, we replaced outdated, disparate systems with a more unified and scalable foundation across web, operations, and communications.
The rebrand is already gaining traction. In March, Pugh & Tiller Partner Matt Pugh participated in a panel discussion at the Association of Test Publishers, highlighting our work with NPBME and contributing to broader industry conversations.
NCPC / PBRB
On the Ground in Charleston
Pugh & Tiller worked closely with its clients, the National Capital Planning Commission (NCPC) and the Public Buildings Reform Board (PBRB), to coordinate and execute a successful public meeting in Charleston, South Carolina in January.
The meeting brought together city officials, historic preservation groups, and media to discuss the future of federal properties in the Southeast under consideration for consolidation or disposition.
This engagement is part of PBRB’s broader mission—established under the Federal Assets Sale and Transfer Act of 2016—to provide recommendations and transparency to Congress and the federal government on reducing the federal real estate footprint. Some of the placements from this year include Jacksonville Today, the Atlanta Journal-Constitution, and Urban Land Institute (ULI). Pugh & Tiller has supported NCPC and PBRB’s public relations efforts over the past year.
Dermatology Partners
The first quarter brought exceptional momentum for Dermatology Partners across media, awards, and expansion initiatives.
National Mainstream and Regional Media Presence
Dr. Kate Viola achieved standout national visibility with a feature in PEOPLE Magazine—a high-impact placement reaching a broad, mainstream audience.
This momentum continued with three placements in Allure, including two featuring Dr. Christina Sun, further solidifying Dermatology Partners’ authority in skincare and medical dermatology across top-tier consumer outlets.
Locally, Dr. Viola also appeared on WBFF Fox 45 and WJZ 13 in January, delivering expert insights to regional audiences.
24
Increase in Active Users
25
Increase in New Users
10
Increase in Organic Traffic
Awards & Recognition
Pugh & Tiller supported multiple award submissions resulting in significant recognition, including Dermatology Partners being named to Pennsylvania Business Central’s 2026 Top 100 Organizations.
Additionally, board-certified dermatology and Mohs surgeon, Dr. Bharath Balu of the Chambersburg office, was honored by the Central Penn Business Journal as a Healthcare Hero in the Physician of the Year category—recognizing his excellence in patient care and leadership.
Growth & Expansion
Pugh & Tiller also supported Dermatology Partners continued strategic growth with the of the acquisition of Dr. Bene’s York, Pennsylvania practice and celebrating the opening of a new office in Ridley Park, Pennsylvania—further expanding access to high-quality dermatologic care.
Manor at Keswick
Integrated Marketing at Daytona International Speedway
Our team had the unique opportunity to design and integrate a custom QR code for a race car that competed at the Daytona International Speedway. The QR code directed users to The Manor at Keswick website—a brand we built from the ground up, including logo design, content development, and website creation.
The car raced in the ARCA Menards Series General Tire 200, which kicked off the 2026 season in February—bringing a creative, real-world activation to life on a national stage.
We are appreciative of the opportunity to use a variety of communication tools to help our clients advance their overarching business goals and objectives.
We look forward to continuing this strong momentum in the months ahead. Follow along for more updates throughout the year — and if you’re looking for ways to stand out with your key audiences, we’d be happy to talk.
