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Today we have insights from Trevor Larson, Co-Founder & CEO, Nectar.

Trevor Larson, Co-Founder & CEO, Nectar

Nectar helps organizations reinforce great work – anytime, anywhere. Its top-rated 360 recognition and rewards platform enables every team member (peer to peer & manager to employees alike) to send meaningful recognition rooted in core values. Streamline your incentives and maintain a connected culture regardless of whether your workforce is centralized or distributed.

Remote Work: Driving Growth and Here to Stay

The pandemic and shift to remote work has been the catalyst of significant growth in our industry. Businesses are searching for ways to adapt their cultures and keep everyone connected in a remote environment.

Remote work is here to stay. Companies that don’t at least allow the option for employees to work from home will be left in the dust from a recruiting perspective. I don’t think working from offices will ever die but we’ll see a hybrid approach to work and people will be empowered with how, when, and where they work.

We’re trying to help organizations increase employee engagement and retention with all employees, and we’ve been sharing insights on our blog, such as, “7 strategies for managing remote employees.”

Marketing and Growing Nectar

We’re big fans of self-education and self-service. We’re working towards being thought leaders in our space and allowing prospects to learn more about both our product and the industry as a whole without gating all our content (requiring registration to access).

For example, we recently published “Employee Recognition: The Ultimate Guide,” and “30 Thoughtful Ways to Celebrate Work Anniversaries in 2021.” Some celebratory ideas will benefit more than just the recipient, including:

  • Offer to pay for an online course to learn a new skill
  • Donate to their favorite charity

What Do You Enjoy Most About Your Work?

We’re trying to make work more human by empowering employers and their people with the tools to foster recognition. I’m a people person and a big fan of well-being so driving this vision forward every day gets me fired up.

When he isn’t driving Nectar’s vision, Trevor is passionate about entrepreneurship, family, sports and Chicago-style pizza.

Pugh & Tiller

Through an integrated approach, Pugh & Tiller helps B2B companies reach, engage, and influence the right audiences in order to achieve their business goals. By offering public relations, branding and identity development, digital integrated marketing, website and app development, and graphic design and audio / video production, Pugh & Tiller provides each and every service with an eye on the bigger picture.